What’s the main cause of movie piracy?
Movie makers of course, says Scientific American – and there’s a lot of logic to the argument. DVDs are dying primarily because phones, tablets, netbooks and many new laptops simply don’t have a DVD slot. But if that’s where people get their entertainment, how are they to view movies? Streaming – which is perfect for our new do it instantly, do it anywhere, increasingly fast broadband society.
“Hollywood movie studios should benefit, too. The easier it is to rent a movie, the more people will do it. And the more folks rent, the more money the studios make.” But “none of that has occurred to the movie industry.” They seem intent on making things hard. Examples cited by Scientific American include 24-hour rentals (Blockbuster would rent a DVD for three days); online rentals don’t give you the ‘free’ extras such as deleted scenes, alternative endings and so on; staggered release so that some countries get new movies before others while hotels and pay-per-view gets it before general release; and “Worse,” says SA, “some movies never become available.”
If the movies are there and people aren’t allowed to pay for them, or are asked to pay over the top, they will obviously just take them. “The studios are trying to prevent a dam from bursting by putting up a picket fence.” The moral? “Make your wares available legally, cleanly and at a fair price – and only the outliers will resort to piracy.”