Ghosted books

Do you remember The Soul of a New Machine? It is a book that “chronicles the experiences of an engineering team racing to design a next generation computer under a blistering schedule and tremendous pressure” (Wikipedia). It was written by Tracy Kidder and was very, very successful (Pulitzer Prize for General Non-fiction, 1982). But more to the point here, it was priceless PR for Data General.

Now think of your own company. If you are a security company you will have histories worth telling; and probably more dramatic than the average fiction. Think of the company and what caused its birth. Now think of the people in your company. Think of yourself. What did you do before you became legit? Where and how did your CTO cut his teeth in security?

You will have a story that can be turned into great and enduring PR. We can do that together. Contact me, kevtownsend@googlemail.com.


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